Brand Representation & Advocacy · GCC

Your 360° partner for winning the GCC beverage market.

A complete, on-the-ground growth solution for international brands entering the Gulf, and for distributors looking to accelerate the brands they already carry. From market strategy and launch to advocacy, activation and sell-out.

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A premium Gulf on-trade bar at golden hour

$2.3T

GCC economy

56M

People across the Gulf

18.7M

Dubai visitors, 2024

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Why Second Round

Winning a market like the GCC takes more than a great product and a signed distributor. It takes a team on the ground, every day, building the brand where it actually sells.

That is the work we do. We turn distribution into demand: the re-order, the bartender's recommendation, the menu placement that outlasts the launch, across the on-trade, retail and travel channels.

We partner with brand owners and distributors alike. Whichever side you are on, the goal is shared: more of your product, sold, in more of the right places.

A complete brand-building layer that works alongside your distribution, amplifying it, never replacing it.

Bartender crafting a cocktail in a premium Gulf on-trade venue

Who we help

One partner, two ways to grow.

Whether you own the brand or distribute it, Second Round adds the dedicated market-building muscle that turns availability into sales.

For Brands

Enter and win the Gulf. We become your team on the ground, from strategy and launch to advocacy and activation, so your brand builds real momentum from day one.

Market-entry strategy & product launch
Distributor selection & negotiation
On-trade advocacy, retail & events
Independent reporting on how you're really selling

For Distributors

Grow the brands you already carry. We add dedicated brand-building and on-trade activation to your portfolio: the advocacy, events and sell-out support that turn listings into velocity.