Winning the on-trade
In the Gulf's premium hospitality scene, brands are made behind the bar and on the menu. Second Round runs the advocacy and activation that turn a listing into genuine rate of sale: engaging bartenders and venue teams, training them, and keeping your brand front of mind and front of shelf.
What we deliver
- Bartender, sommelier and venue engagement programmes
- Brand ambassador and staff education initiatives
- Menu placement and cocktail listings
- Premium retail and travel-retail activation
- Events, competitions, tastings and trade-show representation
Retail and events
Beyond the bar, we activate in premium off-trade and travel retail, and we represent your brand at the industry events, competitions and trade shows where the Gulf's beverage trade gathers.
