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Hospitality consultancy

F&B consultancy

Beyond representing brands, we help venues succeed. Second Round brings hands-on hospitality expertise to bars, restaurants and hotels across the Gulf, from first concept to opening night and beyond.

We work on both sides of the bar

As well as building beverage brands, Second Round advises the venues that pour them. We apply deep on-trade knowledge to create, launch and sharpen hospitality concepts that perform commercially, for operators entering or growing in the GCC.

Whether you are opening a new bar, refreshing a restaurant or turning around an underperforming venue, we bring the concept, the menu, the team and the numbers together into one plan, and help you deliver it.

Who we help

  • Hotel groups and F&B operators opening or refreshing venues
  • Restaurant, bar and lounge owners across the Gulf
  • Investors and developers building hospitality concepts
  • Existing venues seeking a turnaround or a performance lift
On-trade hospitality and F&B consultancy in the GCC

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What we offer

End-to-end hospitality consultancy.

From the first idea to a venue that runs, and makes money. Engage us for the full journey or any single piece.

01

Concept Development

Positioning, identity and guest experience for new venues and refreshes: the idea, the story and the reason to visit.

02

Menu Development & Engineering

Food and drink menu creation, recipe costing and menu engineering that balances guest appeal with margin.

03

Bar Design & Beverage Programmes

Bar layout, back-bar and equipment specification, cocktail and drinks-list development, wine and spirits selection.

04

Team Training & Development

Service, bartender and sommelier training, standards and ambassador programmes that raise execution and consistency.

05

Pre-Opening & Launch

Recruitment, SOPs, systems, soft launch and the full countdown to a confident opening night.

06

Operations & Optimisation

Operational audits, SOPs, workflow, procurement and cost control to sharpen an existing venue's performance.

07

Financial Analysis & Feasibility

Feasibility studies, P&L modelling, pricing architecture and cost control, so decisions are grounded in the numbers.

08

Space & Guest Journey

Kitchen and bar flow, seating and ambience, working with designers to make the space work operationally and commercially.

Planning a venue in the Gulf?

Tell us what you are building. We will tell you, honestly, how we can help make it work.

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